Let the Authenticity Race Begin
January 15, 2008
Politics 2008 is coming down to a race of authenticity. It will rule. Candidates are being elected by how genuine and candid they are. And the candidates are paying attention.
Barack Obama and Mike Huckabee started the authenticity wave. Iowans listened and voted for the candidates who spoke from their heart as much as from their head. Their words flowed and they came across as believable, trustworthy, and credible.
In New Hampshire, we saw voters respond to a more authentic Hillary Clinton. Just before the election, she exposed more of her feminine side, even shedding some tears of compassion. After Senator Clinton won the New Hampshire primary, she stated that she “found her voice” as a result of listening to the people of New Hampshire. And it showed. She gave voters a glimpse of who she is as a woman, not just as the wife of a former president. Senator Clinton was both stronger and softer, and this communicated a more confident position. Her decision to tweak her personality made her more believable than in the past. Clinton’s current authenticity score? More trustworthy and therefore more authentic.
Senator Clinton’s more authentic approach meant that in spite of reading her celebratory speech, (reading a speech generally diminishes authenticity), she was able to inject her personality and feelings into her words. Authenticity is about feeling – allowing others to “connect” with your passion and realness. As Senator Clinton becomes more comfortable with her Voice, she will become more secure in her role as a presidential candidate and certainly, a female presidential candidate. If Clinton is successful at rendering her authenticity to the public, she will become a formidable force against Obama who is leading the authenticity race.
On the Republican side, I was disappointed in John McCain. He spoke words that were meaningful, however I don’t understand how you can read a speech that says “I respect you” without emphasizing it from your core. McCain chose to read those words rather than look his audience in the eye and convey from his authentic heart (not just his head), that he respects you. To read it rather than speak it lacks authenticity. This doesn’t mean that he isn’t authentic, but it does mean that he doesn’t come across as authentic as his contenders. McCain’s authenticity score? Definite room for improvement.
Although the Republicans of New Hampshire preferred McCain, he will get a run for his money in the authenticity race if he doesn’t step up his ability to expose his core. Speak the words; don’t just read them Senator McCain. You will connect closer to the voters and increase your chances of presidential success.
The primaries in South Carolina, Michigan and Nevada will continue the race for authenticity. Watch the candidates make a greater effort to reveal their “real” selves. They will reduce their dependence on pre-written speeches that they read word for word. Instead, they will speak more from their core.
It is interesting that most of the presidential candidates generally agree on issues like the economy, Iraq, global warming, immigration, civil rights and the need for change. Where they differ is on how to resolve the issues and how they define change. Voters beware: you have to listen very carefully to understand these differences. Yet what does come across very clearly is they way in which candidates share their positions and how authentic they are perceived by voters.
The pages of American history are filled with politicians that gave Americans “canned” promises and read from their scripted speeches like telemarketers, which only reinforced their lack of authenticity to voters. Americans themselves disagree on a variety of issues reflected by our left, right, and center political views. But we are unified on this one simple point:
Voters are tired of rhetoric and demanding the real deal.
Let the games begin.